Semantic Differential Setup
You want to find out out how people evaluate some graphic design.
How to use it
- Edit the labels below according to what you want to find out.
- Click “Create”.
- Share the link that is created with your study participants.
- Show people some graphic design. Why not use the tachistoscope?
- Let the participants evaluate the design.
- Results will be displayed here: https://graffik.de/research/visualanalysis/semanticdifferential/results.php?sd=YOURNUMBER
- Charles E. Osgood , George J. Suci, P. H. T. (1967). The Measurement of Meaning. Chicago: University of Illinois Press.