prof. for visual communication~~hmkw.de
¬ Berlin, Germany
currently, I am doing basic research about spatial arrangements (layout, compositions) for graphic design. I am experimenting with the automation of this task using the computer. I am also checking out machine learning techniques.
This simple example clearly shows that layout is about relations. Shouldn’t our design tools take this into account? Think of a layout tool like this:
Since long, artists and designers are preoccupied with the expressiveness of compositions. In Point and Line to Plane (Kandinsky 1947 ) writes: “The ‘above’ gives the impression of a great looseness, a feeling of lightness, of emancipation and, finally, of freedom. […] The effect of ‘below’ is completely contrary: condensation, heaviness, constraint.” He even provides an algorithm – here is my computational interpretation:
(This will be the opener for an article about the generation of layouts with a “spatial feeling”.)
Departing from a very specific question: Do our eyes wander along a swoosh, like the one from the Nike logo and do we therefore find this “dynamic”? – I conducted a small eye tracking study:
Web design and art direction for the literary travel guide take me to _____.
Corona winter walks (2020–2021) = https://graffik.de/psst/reisen-ans-ende-der-welt/
Good news in bad times about our work at HMKW: Hochschulen im Lockdown @ page-online, 05.08.2020