Semantic Differential Setup

Purpose

You want to find out out how people evaluate some graphic design.

How to use it

1. Edit the labels below according to what you want to find out.
2. Click “Create”.
3. Share the link that is created with your study participants.
4. Show people some graphic design. Why not use the tachistoscope?
5. Let the participants evaluate the design.
6. Results will be displayed here: https://graffik.de/research/visualanalysis/semanticdifferential/results.php?sd=YOURNUMBER

Literature

• Charles E. Osgood , George J. Suci, P. H. T. (1967). The Measurement of Meaning. Chicago: University of Illinois Press.