Hello. Welcome to my website.

Important Note:

You look—

in this very specific moment in time (“now”)—at a website authored by someone called ‘Jan-Henning Raff’. The voice you (silently?) hear in your head is supposed to be the voice of this person (although this person might have never said/never will say these words). So let’s pretend to actually hear this person’s voice: ⟵The colon indicates the beginning of this «speech».

I design … (Note: this ‘I’ is not you talking to yourself; now you should really hear me. You embody me.) [Again,] I design:

… for very short moments of attention.

(Most graphic design is seen for just a split second

– or goes unnoticed.)


–––admittedly, some graphic design e.g. as applied in advertising is seen several times. This is due to the vehicle, the distributing media. This vehicle can turn into an obstacle. In that case we have “Advertising and Obstruction” (Raff, 2017)–––(that makes it a system, a language?)

Check some of my work.

I am especially interested in: (=research):

(The speaker [the ‘I’ embodied in you (it is not you) (it as if a person was ‘in’ you talking to you)] has continued but now (as you enter the next section), there is a change: the voice fades because it is very clear that the words now used are only typographic. Of course, this could still be spoken, like an announcement:)

The Phenomenology of perception

[this space is intentionally left blank]

publication list @mendeley

Generating design with machines

See the Pen Sketch for an analytical layout machine (rhetorical structure in html 11) by Jan-Henning Raff (@j-raff) on CodePen.

Prof. Dr. Jan-Henning Raff A Model to Identify the Data Needed for AI-driven Graphic Design Some aspects of design problems have been successfully delegated to machine learning models. Still, a more holistic view on data-driven design from a design perspective has not been developed. I want to propose a comprehensive model (a conceptual model, not a predictive machine learning model) that does not deny the complexity of graphic design processes and that helps to identify moments where data can be injected into the design process. Only then we can produce/gather “big” data, data that would be needed for computation. https://www.designing-artificial-intelligence.eu/jan-henning-raff

Everyday design or design without designers

An opened folder as reminder – a design that calls for discipline and supports memory.
“By catching up current debates about everyday design we want to establish an understanding of everyday design as a mode of practice.” (Raff & Melles 2012)
⟵this quote: gets in another voice (by coincidence it is the voice of the author of this website): so you should hear his voice but less louder and without much excitement. A voice resurrected from an electronic archive? No, copied from a PDF [at a given moment in time] on the author’s local harddrive and pasted here. Actually, not pasted here, but in the source document 🤓

Graphic design and use

“The preoccupation with the visual and the obviously ‘inscribed’ usage of the traditional forms of graphic design are reasons why use is rarely explored in practice and research.” (Raff 2013)
Student A. L. is testing the placement of a secretive poster – an exercise in interactive graphic design.

Visual analysis

On the right, a simulation by Camila Coutinho of the first impression of a book cover (design: João da Câmara Leme).

“No more linguistic oppression of visuality ✊” (Raff 2018)

The quote indicates (the authority of) another voice. Although anything can be quoted it gives credibility to a text. Except, when you quote yourself all the time. This will be noticed.
Here is a list of what I have written on design.

Teaching = thinking and designing together with students

Look, —

The author is not present. The author is imagined by the reader; Could I have said this? Can I experience that? etc etc

You might also like:

My Instagram feed
My collection of graphic design in the wild:
This⟿ is … legal information.

Impressum (Angaben Gemäß § 5 TMG): Graffik = Jan-Henning Raff, Paul-Lincke-Ufer 3, 10999 Berlin • Telefon +49 176 23 111 233 • E-Mail: janhenning.raff@gmail.com

Haftungsausschluss (Disclaimer): Haftung für Inhalte: Als Diensteanbieter bin ich gemäß § 7 Abs. 1 TMG für eigene Inhalte auf diesen Seiten nach den allgemeinen Gesetzen verantwortlich. Nach §§ 8 bis 10 TMG bin ich als Diensteanbieter jedoch nicht verpflichtet, übermittelte oder gespeicherte fremde Informationen zu überwachen oder nach Umständen zu forschen, die auf eine rechtswidrige Tätigkeit hinweisen. Verpflichtungen zur Entfernung oder Sperrung der Nutzung von Informationen nach den allgemeinen Gesetzen bleiben hiervon unberührt. Eine diesbezügliche Haftung ist jedoch erst ab dem Zeitpunkt der Kenntnis einer konkreten Rechtsverletzung möglich. Bei Bekanntwerden von entsprechenden Rechtsverletzungen werde ich diese Inhalte umgehend entfernen. Haftung für Links: Mein Angebot enthält Links zu externen Webseiten Dritter, auf deren Inhalte ich keinen Einfluss habe. Deshalb kann ich für diese fremden Inhalte auch keine Gewähr übernehmen. Für die Inhalte der verlinkten Seiten ist stets der jeweilige Anbieter oder Betreiber der Seiten verantwortlich. Die verlinkten Seiten wurden zum Zeitpunkt der Verlinkung auf mögliche Rechtsverstöße überprüft. Rechtswidrige Inhalte waren zum Zeitpunkt der Verlinkung nicht erkennbar. Eine permanente inhaltliche Kontrolle der verlinkten Seiten ist jedoch ohne konkrete Anhaltspunkte einer Rechtsverletzung nicht zumutbar. Bei Bekanntwerden von Rechtsverletzungen werde ich derartige Links umgehend entfernen. Datenschutzerklärung: Auf dieser Website werden keine personenbezogenen Daten erhoben. Die Nutzung dieser Webseite ist ohne Angabe personenbezogener Daten möglich. (Stand: 16. März 2019)